Know every customer. Predict every churn.
ViewerIQ transforms anonymous viewers into tracked, tiered, and understood customers. Streamers get a full CRM. Admins get predictive analytics. All built into Miricam — no separate login, no data exports.
Auto-classified hourly. No manual tracking.
The CRM problem every streaming platform ignores
Most platforms treat users as disposable traffic. Viewers arrive, watch, and disappear. Performers can't remember who spent money last week. Administrators have no idea who's about to churn. ViewerIQ solves all three problems from inside Miricam.
User Profiles
Users build rich profiles with photos, interest tags, and privacy controls. Identity creates attachment. Attachment creates retention.
Streamer CRM
Performers see every customer's tier, spending history, session data, and compatibility score. Private notes and custom tags keep it organised.
Admin Analytics
Platform-wide LTV predictions, churn risk scores (0–100%), and tier classifications. Auto-recalculated hourly via cron.
Everything a performer needs to know about their customers
Accessible from the earnings submenu — no separate login, no page navigation away from the platform.
Visual Customer Directory
Profile photos, tier badges, and follower indicators at a glance. Instantly identify your whales without digging through logs.
Session History
Complete session records with second-precision duration tracking. See spending patterns across private shows, groups, and free chat.
Compatibility Scores
AI-calculated scores factor in follower status, spending history, and session type. Know who's most likely to convert before you go live.
Private Notes
Typed notes with categories: general, preference, warning, follow-up. Private per streamer — customers never see them, others can't access them.
Custom Tags
Coloured tags to organise customers by any criteria you choose. Filter to high rollers, regulars from last month, or any segment you need.
Follower Tracking
Heart icon indicators show followers at a glance. Track who's engaged enough to want live notifications — your warmest audience segment.
Predictive analytics for every user on your platform
All calculated automatically and cached for instant access from the user list.
LTV Predictions
AI-powered forecasting estimates total revenue potential for each customer based on spending patterns, session frequency, and engagement metrics.
Churn Risk Scoring
Predictive churn scores (0–100%) identify customers at risk. Catch declining engagement early before they're already gone.
Spending Trend Analysis
Track spending velocity over time. See who's increasing (upsell), maintaining (retention), or declining (intervention needed).
Activity Monitoring
Engagement beyond spending: login frequency, profile completeness, streamer follows, and session participation — the full picture.
Automated Recalculation
Analytics recalculate every hour via cron. Always current without manual work. Manual recalculation also available for immediate updates.
Privacy Boundaries
Streamers only see their own customers. Admins see platform-wide data. Public profiles respect user settings. Clear permission architecture.
Retention economics for streaming platforms
Acquisition vs. retention
It costs 5–25x more to acquire a new customer than retain an existing one. A 5% increase in retention can boost profits by 25–95%. Yet most platforms keep pouring money into acquisition while existing customers slip away unnoticed.
The anonymous traffic problem
Most streaming platforms treat users as disposable traffic. Without CRM, performers can't personalise experiences. Without analytics, admins can't intervene before churn. Revenue resets with every new visitor instead of compounding.
Intelligence creates value
When streamers know customer preferences, they deliver better experiences and earn more. When admins can predict churn, they can intervene. When users have profiles and identity, they form attachments to the platform. Intelligence turns anonymous traffic into retained, valuable, compounding revenue.
Included with Miricam Enterprise
ViewerIQ is included with all Enterprise licenses and available as an add-on module for Professional and Standard tiers. Installation includes full database setup, algorithm configuration, and cron scheduling.
- ✓ Complete three-tier intelligence system
- ✓ Unlimited user profiles, streamer CRM, admin analytics
- ✓ Automated hourly analytics recalculation
- ✓ All predictive algorithms and tier classification
- ✓ Photo storage and optimisation
- ✓ Ongoing updates included
Ready to understand your customers?
Schedule a demo and see ViewerIQ working inside a live Miricam installation.
Request a Demo